datacube

A sales-performance platform for home-services companies — it pulls the data they already generate across CRM, ads and accounting into shared KPIs and goals, then wraps it in contests that keep field crews motivated.

Context

Home-services businesses — HVAC, plumbing, electrical — run on a stack of disconnected tools, with the numbers that matter scattered across all of them. datacube is the layer on top: it ingests that data, gives every team a shared language of KPIs and goals, and turns it into leaderboards and contests.

I designed the core flows: onboarding, connecting data sources, setting goals, and the gamification layer that makes people care about them.

Problem

A field crew doesn't live in dashboards. Their performance data is real but scattered — bookings in the CRM, spend in ad platforms, revenue in accounting — and no number means the same thing to a manager and a tech. Reporting alone doesn't change behaviour; people need a target they can see and a reason to chase it.

Approach

datacube works in three moves: pull the data in, agree on what it means, then make it worth competing over — each designed so a non-technical ops lead can run it end-to-end.

Result

One place to connect the tools, agree on what to measure, and turn it into friendly competition — instead of chasing numbers across five disconnected systems.